The Design of Everyday Things

The Design of Everyday Things by Don Norman

Synopsis: First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how–and why–some products satisfy customers while others only frustrate them.

First Published: 1988 | ISBN: 978-0465067107

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Paperback Edition: The Design of Everyday Things
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