Market-driven Health Care: Who Wins, Who Loses In The Transformation Of America’s Largest Service Industry by Regina Herzlinger

Synopsis: What happens when the demanding consumers who nearly brought the U.S. automobile industry to its knees focus the same kinds of pressure on the industry that represents one-seventh of the U.S. economy—health care? The health organizations that combine quality, convenience, information, choices, and lower costs will be the winners in this revolution. Regina Herzlinger, chaired professor at the Harvard Business School, distills the facts from the noise surrounding the one industry whose measures of success are life and death. In a thoroughly readable, anecdotal style, she pinpoints the drivers of change—the savvy consumer, the cost-conscious payer, and the rapidly improving technology—that will revolutionize the American health-care system. This is a must-read for those in every corner of the immense health-care web. With its strong narrative style, this is a book that will be read and talked about by everyone concerned about the future of American health care.

Published: January 1997 | ISBN: 978-0738201368

Mini-bio: Regina “Regi” E. Herzlinger is an American businessperson and academic. She is the Nancy R. McPherson Professor of Business Administration at Harvard Business School where she teaches on the Master of Business Administration programme.Wikipedia

The title is dry, but this book, written in 1999, is quite prescient in predicting that the application of market modeling to our health care system would result in worse outcomes and higher costs. Still relevant in the age of Obamacare. – From 10 Great Books on Medicine

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Paperback Edition: Market-driven Health Care: Who Wins, Who Loses In The Transformation Of America’s Largest Service Industry