The Power of Others: Peer Pressure, Groupthink, and How the People Around Us Shape Everything We Do

The Power of Others: Peer Pressure, Groupthink, and How the People Around Us Shape Everything We Do by Michael Bond

Synopsis: Discover how in almost every area of our lives, our behaviour is influenced far more by others than we’d like to imagine.

Teenage cliques, jihadist cells, army units, polar expeditions, and football hooligans – on the face of it, each of these groups might seem exceptional, but the forces that bind and drive them can affect us all. In recent decades, psychologists have uncovered how and why our innate socialness holds huge sway over how we think and act, propelling us to both high achievement and unthinking cruelty. We are beholden to our peers, even when we think we’re calling the shots. This is the power of others.

In this captivating work, science writer Michael Bond investigates the latest breakthroughs in social psychology to reveal how to guard against groupthink, build better teamwork, identify shared objectives, become more ethical, and survive moments of isolation. A fascinating blend of evolutionary theory, behavourial science, and remarkable case studies, The Power of Others will teach you to truly harness your collective self.

2015 WINNER OF THE BRITISH PSYCHOLOGICAL SOCIETY POPULAR SCIENCE BOOK AWARD

Published: May 2014 | ISBN-13: 978-1780743448

Author’s Homepage: http://michaelbond.co.uk
Author’s Twitter: https://twitter.com/michaelshawbond

The Guardian’s Science Weekly Interviews Author

Psych Central Book Review
Kirkus Reviews Book Review
The Inquisitive Mind Book Review
Melissa Morris Inoa Book Review